Silo Provisions Hot Sauce
Silo Provisions is built on a real story — a grain silo in rural West Virginia, heirloom peppers, and a family recipe that's been passed down for generations. The design challenge was shooting the gap between two things that don't always go together: bold, shelf-stopping visual energy and the warmth of something genuinely homegrown.
Before anything was designed, the strategy came first. Who is this brand for, what shelf does it need to win on, and what makes it different from the 50 other sauces sitting next to it. That thinking shaped every decision, the custom lettering, the color system, the illustration style, the way each SKU has its own identity while clearly belonging to the same family.
Too polished, and it feels corporate. Too rustic and it disappears. The goal was a brand that feels alive and exciting without ever losing sight of where it came from.
Scope
— Logo design
— Typography and color
— Packaging design
— Additional brand elements
Credits
Designer: Aaron Ringer
logo marks
The wordmark for Silo Provisions is fully custom hand lettering — no typeface off the shelf was going to carry the personality this brand needed. The letterforms are bold and fluid, with thick rounded strokes that feel expressive and alive without losing legibility. The curves keep it warm and approachable while still having a confidence that commands attention. It reads as handcrafted without feeling amateur, which was exactly the balance the brand needed.
COLOR PALETTE
The color palette for Silo Provisions was built to do two things at once — feel like it belongs together as a system while giving each SKU room to have its own personality. Each color was chosen carefully to create an identity that was distinctly Silo, while also allowing the brand to express its bold and eye catching personality
Typography
Typography for Silo Provisions runs three fonts, each doing a specific job. BC Vajgar handles the big moments — headlines, sauce names, anything that needs to command attention. It's a condensed serif with personality, the kind of type that feels like it has history without looking old. Firelli Variable handles body copy and storytelling — readable and warm, with just enough character to feel on-brand. Kiln Sans comes in for supporting details and accents that pop. Together, the three create a clear typographic hierarchy that feels intentional from the biggest headline down to the fine print on the back of the bottle.
Illustrations
The illustrations set the brand apart, giving it character and a distinct personality. Using the illustration system, we were able to create patterns, templates, packaging and tons of other essential elements of the brand. The illustrations not only invoke the freshness of the product with stylized fresh ingredients but also the fun and light-hearted personality of the brand.
Packaging
The packaging is where the whole system comes to life. Each label is color-coded to its flavor — Hollow Fire in warm amber, Copperhead in bold red-orange, Ridge Runner in Sky Blue — so the line reads as a family on shelf while each bottle still has its own identity. The custom wordmark sits front and center on every label, big enough to own the space. Surrounding it, hand-drawn pepper and botanical illustrations float across the label creating texture and personality without competing with the brand name. A banner treatment anchors the flavor name at the bottom, keeping the hierarchy clean — brand first, flavor second, ingredients third. The result is a label that's loud enough to grab attention from across the aisle but organized enough that nothing feels cluttered.
