I help founder-led businesses turn big ideas and hard-earned expertise into clear, confident brands that actually work. Over the years, I’ve partnered with founders across startups, small teams, and growing brands to build identities they’re proud to put into the world and confident sharing everywhere they show up. I partner with founders who care deeply about their mission, their craft, and the impact of what they’re creating. My job is to help transform their expertise into brand systems and digital assets that attract the right audience, clearly communicate value, and elevate their overall impact. I’ve been obsessed with making things since I could hold a pencil. What started as sketching superheroes turned into a career rooted in design, strategy, and storytelling. That same curiosity still drives my work today, asking better questions, pushing past obvious solutions, and building brands that feel intentional, distinct, and worth standing behind.