Client: Wild Pup Dog Food
-
Brand & Packaging
-
Wild Pup is a fresh, fun, all-natural dog food brand that loves dogs of every shape and size. They make dog food that our furry friends love and is also great for their health.
-
The goal of this project was to create a brand identity for Wild Pup that communicates its dog-first mindset with an approachable and friendly tone. We wanted to create an identity that stood out on shelves as well as online with eye-catching colors and a fun, illustrative style.
This logo mark takes on a fun, illustrative style that gives the brand a relatable and approachable feel. The dog illustration can act as a mascot for the entire brand and also emphasizes the company’s dog-first mentality.
The Mark
Packaging
Packaging plays a huge role in shaping how a dog food brand is perceived, especially in a crowded aisle full of loud claims and look alike bags. For an all natural, dog first brand, the challenge was finding the balance between premium quality and approachability. We needed the packaging to immediately communicate trust, care, and ingredient integrity while still feeling fun, energetic, and impossible to ignore. Every design decision was made to signal that this food is made with dogs in mind first, not trends, without sacrificing shelf impact or personality.
