Client: Mile on the Green
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Brand Package
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Mile on the Green is a Golf Course created in 1974. They were in need of a logo, Instagram mockups, and other deliverables such as a membership card
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The goal of the Mile on the Green branding project was to create a distinctive and iconic identity that sets the golf course apart from its competitors. Central to this effort is Miles the Gopher, a playful mascot who brings personality and instant recognizability—something most courses lack.
The logo for Mile on the Green features a playful gopher swinging a golf club — a bold departure from the typical golf course logos that rely on generic balls or clubs. This character-driven mark brings personality and approachability to the brand, helping the course stand out in a traditionally formal industry. It captures the spirit of fun, community, and lighthearted competition that Mile on the Green is all about, while still remaining versatile enough for signage, merchandise, and digital use.
Miles the Gopher
Sketching
Gophers have long been an uninvited but iconic part of the golf course experience — burrowing into fairways and popping up where they shouldn’t. Instead of treating them as a nuisance, this brand embraces their mischievous charm. By leaning into that connection, the gopher became the perfect symbol: unexpected, memorable, and full of personality, adding a fun twist to the Mile on the Green identity.
